The Beauty Hits I’m Bringing Into 2025: My Must-Have Standouts After Testing 300+ Products
As a beauty editor, sampling new launches is part of the job—and in 2024, I put over 300 products to the test. From serums and sprays to mascaras and moisturizers, I’ve swatched, spritzed, and slathered it all. Most products fall somewhere between fine and forgettable, but a rare few earn a permanent place on my shelf. What sets these gems apart? They live up to their claims, bring something new to the table, and seamlessly fit into my real-life routine.
With the beauty market more crowded than ever, finding products that genuinely impress takes more than flashy packaging or influencer buzz. Below are the 16 standouts from 2024 I’m bringing into 2025 with zero hesitation. These are the top-tier picks I’d recommend to anyone, from makeup minimalists to skincare obsessives.
Haus Labs Triclone Skin Tech Foundation
Let’s start with the base. This foundation from Haus Labs blew me away with its versatility. It offers a natural, skin-like finish that can go from sheer to full glam depending on your mood. It blends effortlessly, evens out discoloration, and—best of all—stays put all day without looking cakey. The wide shade range and breathable feel make it a winner for everyday wear or special occasions.
Maybelline Lash Sensational Sky High Mascara
I tried nearly 30 mascaras last year, and this drugstore superstar outperformed many luxury ones. Its flexible, tapered brush hugs every lash and delivers serious length without clumping. It’s not waterproof, but you’d never know it—this formula stays in place all day with zero smudging. For fluttery, fanned-out lashes on a budget, this is it.
Dyson Supersonic Hair Dryer
Yes, it’s an investment—but after testing over 10 dryers, the Dyson Supersonic earned its reputation. It’s lightweight, powerful, and engineered to protect your hair from heat damage thanks to smart temperature control. The precise airflow helps smooth strands faster and more efficiently, making styling feel less like a chore. Once you try it, there’s no going back.
Ami Colé Lip Treatment Oil
Lip oils had a big moment in 2024, and this one from Ami Colé is the best of the bunch. It delivers mirror-like shine without that sticky feeling, and its thicker texture means it actually stays on your lips. Loaded with baobab, camellia, and passionfruit seed oils, it nourishes deeply while keeping lips soft and supple through winter winds or summer sun.
Natasha Denona Hy-Glam Concealer
If you struggle with dark under-eye circles like I do, this concealer is a revelation. Lightweight yet full-coverage, it melts into the skin for a brightened, natural finish that never creases or cakes. A little goes a long way, and it holds up beautifully through long days and late nights. Bonus: it hydrates while it covers, so no dry patches here.
Youth to the People Superfood Antioxidant Cleanser
This face wash is a staple I returned to in 2024 after trying countless other cleansers—and I quickly remembered why I loved it in the first place. The gentle gel formula uses kale, spinach, and green tea to remove dirt, oil, and makeup without stripping the skin. It works for every skin type and leaves your face feeling clean but never tight.
A Few More Favorites Worth Mentioning
While those six products are the undeniable MVPs of my 2024 testing lineup, several other standouts deserve a mention:
- Hair oil that adds softness and gloss without weighing hair down
- Ultra-lightweight face moisturizer that feels like a splash of hydration
- Body lotion so hydrating and non-greasy, I literally never skip a day
- Dry shampoo that adds volume and refreshes roots without any chalky residue
The Bottom Line
Testing beauty products is part science, part intuition, and a lot of trial and error. But when something truly works—when it fits seamlessly into your life, simplifies your routine, and helps you feel your best—it’s worth holding onto. Each of the products above earned their place through real-world use and consistent results. They’re not just hype—they’re heroes.
