Ariana Grande’s ‘Wicked’-Inspired Beauty Line Is the Spellbinding Collab We Didn’t Know We Needed
Kris Jenner may be known for her hustle, but when it comes to 2025’s most anticipated film rollout, the Wicked marketing team—with Ariana Grande and Cynthia Erivo front and center—might just be giving her a run for her money. Between method dressing in signature green and pink hues and orchestrating carefully curated brand launches, the promo for Wicked is already casting a powerful spell. And now, Ariana Grande has unveiled the ultimate treat for fans and beauty lovers alike: a Wicked-themed collection from her own R.e.m. Beauty line.
Launching October 1, this limited-edition nine-piece collection draws deeply from the aesthetic world of Wicked, offering fans a playful and glamorous way to channel their inner Elphaba or Glinda. With thoughtful packaging, story-driven shades, and fan-favorite formulas, it’s far more than a gimmick. It’s a full-on tribute to Oz—brought to life through makeup.
✨ From Broadway to Your Beauty Bag: The Inspiration
This isn’t your average themed collection. Rather than just slapping pink and green onto existing products, R.e.m. Beauty dives deep into the Wicked universe with packaging and formulas inspired by costume design, set aesthetics, and even character lore. For instance, the lip oil wand mimics Glinda’s magical scepter, and the under-eye masks shimmer with the same iridescent glow as Glinda’s bubble. Meanwhile, forest greens and shimmering golds give a nod to Elphaba’s iconic look. The details are smart, theatrical, and full of easter eggs any theater kid or beauty buff will appreciate.
🌈 The Star Products in the Spotlight
Here’s a closer look at the nine-piece collection that’s sure to fly off shelves faster than a broomstick.
1. Ozdust Eyeshadow Palette
The centerpiece of the launch, this eyeshadow palette is designed to resemble the Book of Oz. Inside, you’ll find 12 versatile shades—ranging from velvety mattes to glittering metallics—that invite you to play with color whether you’re going full fantasy or keeping things grounded. Expect dreamy pinks, glimmering greens, and smoky neutrals perfect for everyday enchantment.
2. The Galinda Set
Pink, sparkly, and oh-so-glamorous, this kit feels like it stepped straight out of the “Popular” number. It includes:
- Lustrous Liquid Eyeshadow in shimmering pink and lilac
- Gel Pencil Liner in a cool matte blue
- Blush and Lipstick in vibrant fuchsia
- Metallic Matte Lipstick in a mauve shade cleverly named You’ve Been Galinda-fied
Each item is as playful as Glinda herself, and ideal for anyone who loves a pop of color with a wink of charm.
3. The Elphaba Set
For the edgy, mysterious types drawn to the green side of Oz, the Elphaba Set brings a cooler, deeper vibe:
- Lustrous Liquid Eyeshadow in forest green and champagne gold
- Gel Pencil Liner in olive with black shimmer
- Blush and Lipstick in rich plum berry tones
- Color Changing Lipstick that starts off black and morphs into a custom berry hue
It’s dark, it’s dramatic, and it’s giving main character energy.
🌟 Glow, Hydration, and Magic in a Bottle
Galinda Glow Drops
Skincare meets showbiz in these radiant serum drops. Infused with hyaluronic acid and peptides, the formula boosts hydration while depositing a soft rosy shimmer. Wear it under makeup for a subtle lit-from-within effect or dab it solo for a magical glow.
So Popular pH-Adaptive Lip Oil
This one’s a true standout. Its iridescent formula transforms into a personalized pink tint depending on your pH. The finish is high-shine without being sticky, and the packaging is as whimsical as the product name.
💋 More for the Lip Obsessed
Tulip Field Lip Stains
If you’re a fan of long-wear color, don’t miss these buildable lip stains that adapt to your tone. Available in:
- Made in Oz – a mauve wine
- Munchkin Musk – a bold, classic red
- Ozmopolitan – a vivid, electric fuchsia
They’re lightweight but vibrant, and perfect for adding a splash of magic to any makeup look.
👁️ Final Touch: Luxury Beautification Under Eye Masks
And finally, because even witches need a little TLC, R.e.m. Beauty adds under-eye masks to the mix. These caffeine- and hyaluronic acid-infused patches soothe puffiness and hydrate tired skin, prepping your face for either a long night on Broadway—or a long day at work.
🧹 Don’t Miss the Drop
Whether you’re a die-hard Wicked fan, an Arianator, or just someone who loves collecting limited-edition beauty, this collection checks every box. It’s whimsical without being childish, theatrical yet wearable, and full of references that fans will adore.
